Product Manager

About the position

My client in the pharmaceutical industry is looking for a Medical Product Manager (female health and other) to join their team in Tokai, Cape Town.

Duties will include, but are not limited to, the following:

Planning:
Product marketing and promotion management which includes:

• Formulating strategies for new and existing products in both the medium and the long term for approval by Group Product Manager and Marketing Executive.
• Quarterly data mining and management for positional strategies: IQVIA, ImpactRx
• Briefing of Creative agencies (internal and external) and management of conceptual strategy for timeous and strategic roll out
• Briefing of Communication team and input into bi-annual content plan
• Driving Patient Support Programme (PSP) initiatives
• Briefing of press/ relevant media (industry) to gain appropriate product exposure
• Developing relationships with key clients and opinion leaders in order to conduct market research, gain insights on competitor activity and test strategies
• Preparing and delivering of presentations (new product launches, brand plans and cycle meetings)
• Preparing and managing of budgets and successful implementation of marketing plans
• Preparing innovative promotional tools in support of marketing strategies
• Monthly analysis of Sales and Marketing trends to inform future stock projections and to inform MTP
• Active market analysis to identify viable new business opportunities for inclusion in the new product pipeline

Product Portfolio Management:

• Ensuring effective product management and product building activities
• Managing products through the life cycle
• Achieving top, and bottom-line targets as per organisational goals
• Effective budgeting and allocation of financial resources
• Tracking marketing spend monthly and liaising with Finance to ensure correlation with monthly financial management reports.
• Making pricing recommendations to meet revenue and profitability goals
• Recommend sales incentives
• Work with the National Key Accounts Manager and the Market Access Manager for inclusion of company products on medical aid formularies and KA listings
• Liaise with the Marketing Administrator to ensure completion of all documentation necessary for product pricing
• Tracking of market share and evaluating any changes in the market to allow fast reaction to competitor activities
• Marketing material sign-off and archiving diligence as per SOP requirements

New Business Development

• Identifying wish list products
• Liaising with Business Development to source new dossiers for future portfolio growth
• Preparing and presenting for Product review committee (PRC) meeting for approval of new dossiers
• Bi-annually updated Launch Readiness Plans (LRP)

Sales Force Product Implementation

• Launching new products
• Ensuring the tools for implementation of the marketing plan and programs are delivered to the sales force on time
• Training of sales force as per product requirements, in line with marketing plans
• Planning, organizing and attending congresses and SMART functions as required
• Work in field with Sales Representatives to ascertain their implementation of strategies and effective use of promotional material
• Equip sales force to reach customers via Omni-Channels platforms (webinars, emails, WhatsApp, virtual detailing)

REQUIREMENTS:

• Relevant B degree (Marketing /Business Management / Science)
• 3-5 years pharmaceutical sales and/or marketing experience

Desired Skills:

• product manager
• Marketing
• medical sales
• pharmaceutical

Desired Work Experience:

• 2 to 5 years

Desired Qualification Level:

• Degree